A local GW store manager made the, obvious but I still missed it, point that if you and a friend split it between two with one taking Marines and the other Deathguard, you are spending around £16 a month for a fair chunk of stuff by the end of it.
Most folks playing 40k will probably average a £16/month spend so this isn't bad at all. I'll see about getting the first couple of issues available in stores for Kill Team and conversions etc., but a subscription isn't for me.
The new Underworlds stuff is looking very nice. The Nighthaunt in particular are pretty characterful and will 'flesh' out my AoS army nicely.