My guess is that he's either seeded it with family and friends or his own cash. I simply cannot believe there are folk stupid enough to donate. Hey for $10 I'll say thanks, for $50 I'll even lash out and send you an email. Hmm...what do you call someone who sock pupets their own KS? A Kockstarter or a Kicksucker?
There's the germ of an idea for Christmas or birthdays. You want 'X' so you let it be known you have a KS up and running and you want funding. Best to aim for a low $ goal in that case, I suppose.
For the record I don't think he's a crook either, he just has a brass neck.