Thank you all for the kind comments!
Tom, these are somewhere in between, a rather soft hard plastic, I'd say. I bends rather than breaks, but isn't actually the soft plastic of toy soldiers.
The price is way too high for my wallet. I guess they could be much cheaper due to the numbers of them being produced (even with licensing still considered), but the market allows such steep prices (look at GW and others who sell single miniatures for the price of a pack of 5 miniatures from reasonable lead casters.