If it gets funded (pretty likely) lives up to the concept art (again, pretty likely) I think I'm going to like this one a lot better than the Bones one
It may quiet well be a better sculpt, yes, but it's also looking like it's going to be a lot more expensive and likely it'll also be less readily available in Europe so it's a bit academic for me personally.
As to the likeness as per concepts, the body of the "Overlord" with its bony plates appears more Tyranid-like than I would really prefer and the wings are on the large side for being "vestigal". But as mentioned already in this thread, the original description is based almost solely on the Cthulhu idol so that does leave the details open to interpretion.