Presumably the design of the goblins etc are determined by the character designs of the movie, so maybe not entirely fair to blame GW if you don't like the look...
So (depending on what we see when the movie comes out in a couple of weeks), maybe the question should be directed at Peter Jackson / Weta / Alan Lee et al - if the 'Moria' goblins under the Misty Mountains looked like they did in the Lord of The Rings movies, why would the goblins under the Misty Mountains look so totally different in The Hobbit?
Just to ring the changes presumably... Because 'same old' is boring and 'new' is clever and interesting.

I think the 'hunter orcs' look rather good. Slight flavour of Woodland Indians about them to my eye.
Will be interested to see if this is cited as one of the design references when we get to see all those lovely appendices on the eventual DVDs of the movies...
The prices are a different matter of course. But that's a complaint that never changes and probably isn't going to go away as long as there are parents doting enough to let their kids pester them into paying silly prices for toys... Because let's remember, that's the market GW are aiming for.
I do think it's a bit cheeky that they've repurposed one of the original LOTR cave trolls into one of the Trollshaws trolls though
